Video supply side platform, Teads, is the subject of a merger with ad distribution platform Ebuzzing – and both have ambitious plans for 2015.
While the two companies will now be known as the Ebuzzing and Teads Group, there is still every intention to keep them independent and build on the success they experienced when partnering on Outstream.
Three years ago they developed Outstream, a video advertising product that garnered its name from its ability to be placed outside of the video stream and in content such as between the two paragraphs of an article, between two images of a slideshow or in the newsfeed of a social network.
NASDAQ in 2015
A combined turnover of over $100 million is being predicted for the Ebuzzing and Teads Group in 2014 that should provide the company with a solid enough foundation to go public on the NASDAQ stock exchange in 2015.
Responsibilities in the new group will be shifting as Pierre Chappaz becomes president and CEO of the group, Loic Soubeyrand remains Teads CEO and Bertrand Quesada enters as Ebuzzing CEO.
Two new board members have also been recruited to aid the group’s journey to IPO. Pascal Gauthier, formerly chief operating officer of Criteo during its road to the stock exchange, and Anthony Rhind, who used to be co-CEO of Havas Digital, will now be offering a helping hand.
Combined, the group will have more than 300 employees based across 10 countries including the US, UK, Germany, Italy and a research and development (R&D) team of more than 100 engineers based in France.
Teads CEO and co-founder, Loïc Soubeyrand, revealed how he wants to develop the team in France even more as the group looks to create video advertising innovations in the next year and a half.
“Our SSP video ad platform brings an unprecedented value offering to our prestigious clients globally who can now monetise all types of content with video advertising,” Soubeyrand said.
“Our plan is to double our R&D staff by the end of 2015 to further increase our technological lead and bring additional major innovations to the market as we have always done.”
Spend on video ads reached $5 billion in 2013 and by 2015 it is expected to top $8 billion, according to Cap Gemini Forester Research.