US-headquartered Madison Logic, a provider of intent data solutions for marketers and publishers, has announced the availability of Instant Nurturing for European advertisers.

The new nurturing and data analytics platform brings display and lead generation campaigns together under one roof. Publishers and advertisers can use it to increase brand awareness during the research phase of a project.

Part of Instant Nurturing various tools includes a new Content Consumption Monitoring feature that can incorporate a client’s own data with anonymous behavioural intent data, which will help discover the topics being consumed on Madison’s network.

To give adoption of Instant Nurturing’s in Europe a nudge in the right direction, Madison Logic has opened  a new office in the UK, located in London’s Fitzrovia neighbourhood. These new digs will be headed up by former Reed Business Information man, Paul Briggs, who is general manager in the UK and EMEA.

Using UK to Power Euro Growth

Briggs will be reporting to CEO of Madison Logic, Erik Matlick, who was particularly complimentary of the UK, his new European base of operations and key market for growth in the region.

“We’re excited to share our insights into innovative lead generation solutions on a global scale, and expanding our footprint in the U.K. will allow Madison Logic to increase our reach,” Matlick said. “Geographic expansion is a significant means of growth for Madison Logic, and we have found the U.K. to be an ideal location to further fuel our European growth.”

Having represented Madison’s European territories from New York, Erin Cullen  is to join Briggs in Europe as director of sales in the UK and EMEA. He is said to have successfully grown the territories over the past year.

With the office opening and emergence of a new analytics, Madison Logic will be hoping it can add to its roster of European clients that includes CWJobs, Imago Techmedia, Tech Bosun, Heliview and