Jobs in the business to business (B2B) sector are at a similar level to those in 2012. Businesses are being cautious towards staffing according to the latest market update from recruiter, Robert Walters.

Specific roles aimed at growing the companies are becoming fewer, with one exception. Organisations are focusing on adding to their digital marketing ranks at a more junior level because of its cost effectiveness.

Findings by the recruitment agency revealed how lead generation marketers are being targeted by technology firms as cost-saving products increase. The Market Update also reveals how these digital marketers are expected to command strong salaries.

Consumer Marketing Growth

Jobs in consumer marketing were more sparse at the start of the year because of a reluctance to hire. There was an improvement towards March as recruitment levels rose and employers became increasingly committed to bolstering their head count.

In much the same vein as the first half of 2013, Robert Walters expects there to be demand for digital, e-commerce and communications specialists as employers direct budget to these areas. Telecommunications and retail are likely to see the most growth.

As for B2B, demand for business development-focused marketing specialists is forecasted to continue in areas such as professional services. Digital skills are expected to become more of a requirement as marketing departments adopt new technologies.