AffiliateBenchmarks, the affiliate research division of leading performance marketing company, House of Kaizen, has launched its sixth annual survey – aimed at affiliates and advertisers.

In its quest to provide best practices, actionable insights, and trends into the affiliate marketing community, AffiliateBenchmarks has yet again put together a series of thorough industry questions – for what is the ‘largest research study for the affiliate industry’.

As announced last month, House of Kaizen is the result of a merger of two independent digital marketing agencies – Web Liquid Group and NetX.

Educate the Industry

Aside from the new and improved European Publishers Landscape Report 2013, by, and the launch of the AffiliateBenchmarks study, there is not a great deal of independent research available to affiliate marketers.

The AffiliateBenchmarks survey, which is supported by, aims to help educate people in the space as well as ‘evangelise the industry to the outside’, said Erica Myones, director of affiliate services at House of Kaizen.

“We started AffiliateBenchmarks six years ago because there was a need in the marketplace for research in our space,” Myones said.

“Affiliate marketing is constantly changing and evolving and being in the know about industry trends is critical.”

While most respondents are from the US, Myones said the company also strongly encourages global responses.

Supporting Industry Research 

Managing director of PerformanceIN, Sarah Parsonage, said: “Having made our US debut in March this year, with our Performance Marketing Insights New York event, we wholeheartedly support this type of industry research.

“By collecting as much raw data as possible and by hearing directly from those at the heart of the industry; this gives us the best possible insight into what is going on across the US scene. This is why we too are urging publishers and advertisers to take part in this survey.”

New topics for the advertiser version include top publishers, coupon sites and overall budget allocation to the channel.

Each respondent will be sent aggregate data from the survey and all surveys must be completed by 5pm (EST) on August 19.

See survey links above to complete.