DubLi, a self-proclaimed ‘Online Shopping Mall’, has expanded into the UK. The US-founded website offers consumers a variety of innovative online shopping, travel and entertainment opportunities; most notably cashback.

At launch there are already more than 500 brands on the site including Hamleys, House of Fraser, Dorothy Perkins, Debenhams, Marks & Spencer, Zalando, Nike and Laura Ashley. A wide variety of vouchers, promotions and special deals are also available through the UK mall.

Plans are also in place for additional features, such as a ‘cashback travel portal’. Michael Hansen, DubLi’s president and chief executive officer, says this will tie in with the Cashback Shopping Mall –  to help his company compete with other UK established players.

“With the online mall, coupled with the world class travel portal, we believe we can offer a superior experience in this market and quickly become the dominant player over time,” Hansen said.

Tiered Membership

Similar to Quidco’s recent updates, DubLi is giving its membership different pricing options. It offers several levels of cashback on premium and VIP member packages, which have, according to Hansen, seen a good level of interest.

“We continue to experience great enthusiasm of the DubLi Shopping Malls around the world as a result of our generous cashback offered to free customers; as well as significant additional cashback we provide through the premium and VIP member packages,” Hansen added.

Having seen Boston Consulting Group’s research detailing how online shopping represented 8.3% of the UK’s GDP in 2010 and is expected to almost double by 2016, DubLi will be hoping its virtual shopping experience is well placed to capitalise on the growth.