US internet panel company uSamp has bolstered its mobile technology offering by allowing integration of its platform into mobile apps.

The California-headquartered company, which also has offices in the UK and India, is giving mobile app developers new monetisation opportunities through use of its new Software Development Kit (SDK).

The SDK, which brings businesses and app developers on-demand access to a vast library of mobile survey exercises designed to keep their users active, acts as an additional revenue stream and allows users to learn more about their members.

With integration of this SDK, users can answer a few questions to unlock rewards from the company such as coupons or rewards club points. App developers will make money every time one of their app users completes a ‘mission’ or survey.

They can seamlessly funnel all of uSamp’s mobile insights into their own app, giving their users the option to participate in mobile missions or surveys in exchange for rewards.

More Engaged & Greater Rewards

In addition to standard survey questions, the SDK enables app users to capture photos, shoot videos, record audio and scan barcodes as part of the missions.

Executive vice president of global business development at uSamp, Edan Portaro, said: “Users will be more engaged in the app since they can earn greater rewards for participating in mobile market research. Each project is different so users won’t get bored or burnt out from having to do the same mission over and over.”  

Portaro said mobile research is ‘skyrocketing in popularity’ and people are more engaged than ever so the quality of responses is greater; due to features that validate location and allow for rich media collection.

“App users have needed a better alternative to the current ways they earn rewards, which usually require them to download apps they don’t use, or require signing up for services they don’t need. Now this SDK can be integrated into the apps they use every day,” Portaro said.  

Negotiate Better CPMs

USamp says developers can create ‘deep demographic and usability profiles’ that can help them enhance their own app, and also negotiate better cost per impressions (CPMs) from display advertisers.

Gregg Lavin, co-founder and president of uSamp – which has a 12 million member global panel of survey respondents, said the new offering cultivates a better user-experience and increases the lifetime value of mobile app users.

“As a pioneer in mobile research, uSamp has spent years developing technology to help companies reach their key audiences and customers. This is an exciting step toward our goal of providing mobile developers and advertisers with the most comprehensive tool set in the market to better understand and engage loyal mobile users.”