PerformanceIN.com’s European Publisher Survey in association with Copenhagen-based travel search engine, Momondo, is now open. If you’re a publisher operating in Europe, we want to hear from you about aspects of your performance marketing endeavours.
Now is your chance to share facts about your performance marketing strategy in the form of a completely anonymous survey. We want to hear your thoughts on emerging markets, traffic sources, commissions, networks, threats to earnings and more.
You may have entered the survey under its former guise, the A4u European Affiliate Survey. We’ve not only changed the name to reflect the growing trend from affiliate to performance marketing, but we’ve also tweaked the survey for 2013.
New Topics
This year there are a number of new questions, which take into consideration some of performance marketing’s latest trends. As a publisher, you’ll have the chance to share details covering subjects such as incrementality, future technologies, attribution, tenancy and hybrid.
Last year we collected reams of impressive data to produce the European Affiliate Landscape Report 2012. There were some revealing insights into how serious the industry was taking the E-Privacy Directive and a possible over-reliance on SEO.
If that’s not enough to nudge you in the direction of the survey page, Affordable Mobiles has offered up a prize to one lucky respondent. If you’ve completed the survey, you’ll be entered into a draw to win a Samsung Galaxy Tab 16GB Black 10.1.
Maturing Industry
Emilie Mouquot, global head of paid search at Cheapflights/Momondo, had the following to say about the PerformanceIN.com European Publisher Survey 2013:
“We’re delighted to be involved in this year’s EU Publisher Survey. As a pan-European advertiser, the data that comes out of this is always very interesting. We’ve seen the industry maturing significantly in the last two years, so it’s fascinating to understand how this is manifested across various European markets. I’ve no doubt that the insights this will provide will be as useful to other advertisers as they are to us.”
PerformanceIN.com managing director, Sarah Parsonage said:
“The rebrand from A4u to PerformanceIN.com coincides with the evolution of our flagship resarch report. The changing context of the European survey from affiliate to publisher is in line with the hasty metamorphosis the performance marketing industry has experienced over the past year. By widening the scope to performance we’re opening the survey to even more respondents. Needless to say, we’re hoping to see even more fascinating insights in this year’s report.”
To try and get as wide a dataset as possible, we’re doubling the languages the survey is available in from last year. You’ll have the option of Italian, Spanish, German, French, Danish, Swedish and of course, English.