Re-Mind is hoping to use the platform to give it total control over the exact audiences that are able to view any one advert. There will be real-time data on offer to optimise campaigns and lay the groundwork for media strategy.
Clients of the agency will also have access to TubeMogul’s BrandSights feature, which provides feedback on video advertising including measuring lift in message association and purchase intent.
Brand and Performance Objectives
The brand benefits of TubeMogul’s tools weren’t lost on Franck Farrugia, Re-Mind’s funder and CEO. “We’ll be able to combine brand and performance objectives, through premium video ads, enriched by first-party data with as many scenarios we need,” he revealed.
Partnering with Re-Mind closely follows TubeMogul’s first big foray into the French market. In March, it broadened the number of publishers it had available by working with advertising exchange, StickyXchange.
French publishers are already well versed on the possibilities of private exchanges according to Marc Galens, vice president of international at TubeMogul. He hopes to get more advertisers onside off the back of the agency partnership.
“There is huge opportunity for programmatic buying in France, where many of the country’s top publishers are on board with the private exchange model,” Galens said. “We are pleased to partner with Re-Mind to continue this transformation.”