DSNR Media Group has announced that more publishers and advertising networks will soon be able to make use of its inventory on mobile. Amobee Pulse was sought out by DMG to help it get in front of more smartphone users’ eyeballs.
Shalom Berkovitz, chief executive officer of DMG, seems sure that the partnership was the right move to monetise the company’s inventory for its global audience.
“With Amobee Pulse, DMG will be able to leverage the platform’s unique ability to integrate mobile operator and publisher data to enable more effective targeting,” he said. “The entire mobile advertising ecosystem will benefit from this partnership.”
All of DMG’s 500 plus mobile publishers and ad networks will now have access to Amobee Pulse’s ad serving and mediation services. There will be customised integration options and reporting for those that tap into the new offering.
Chief operating officer at Amobee, Mark Strecker, reiterated the added impact advertisers would be able to achieve off the back of the DMG integration with the tools already available.
“Amobee Pulse was a natural choice to complete our mobile ad network optimisation layer, enabling advertisers to enhance their targeting selections to reach the right consumer, in the right place, at the right time,” he concluded.