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Consumers More Willing to Share Data With Brands Than Ever Before [INFOGRAPHIC]

Consumers More Willing to Share Data With Brands Than Ever Before [INFOGRAPHIC]


Consumer willingness to share data has risen steeply according to the Direct Marketing Association (DMA). It disclosed how willingness is at its highest (76%) when people are asked to hand over personal information to a company where there’s already an existing relationship.

A large portion (63%) are equally pragmatic when sharing information with companies and will only do so when buying a product. Whereas just 29% of respondents said they dole out their details when considering a purchase.

More of the findings from the DMA’s Data Tracking Report 2012 can be seen in the following infographic.

DMA Data Tracking 2012 infographic

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Simon Holland

Simon Holland

    Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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