Google has announced revenue of $1.3 billion in the UK for the fourth quarter of 2012. The value is up on 2011’s fourth quarter of $1.1 billion. The figures exclude foreign exchange and hedging impact (non-GAAP), but are based on the third quarter’s exchange rates.
Elsewhere in the world Google managed $6.2 billion for 2012’s fourth quarter based on the third quarter’s exchange rates. The non-GAAP revenue had grown by $1.5 billion on the previous year’s $1.7 billion.
Advertising revenues reached $12.91 billion for the entire company in the fourth quarter of 2012, which includes Google’s advertising and other ventures. It was a 22% increase on 2011’s revenues of $10.58 billion.
Paid clicks increase
Paid clicks have risen by approximately 24% over Q4 2011 and 9% on Q3 2012. It was a little less rosy for cost-per-click, which was down by around 6% over the Q4 2011 and up by about 2% on Q3 2012. The adjustments take into account clicks related to ads served on Google sites and sites of its Network members.
Consolidated revenues of $14.42 billion were reported for the whole of Google on the quarter ending December 31st 2012. The same revenues would’ve been slightly more had Motorola Home not been included.
Towards the end of last year Google reached an agreement with Arris Group and certain other persons to dispose of its Motorola Home business. The transaction is expected to close in 2013 and earn the search company $2.35 billion in cash and stock.
CEO of Google, Larry Page, was pleased with his company’s performance. “Revenues were up 36% year-on-year, and 8% quarter-on-quarter” he said. “And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half.”