Authors

Alain is Partner and Head of Strategy and Insights at House of Kaizen and one of the founders of the business. He is responsible for crafting and managing clients’ strategies to acquire, retain and up-sell customers through investment in paid and earned media.  After spending the late 1990s at Young & Rubicam New York, in 2000 Alain moved to London to join Agency.com, where he became Media Director, looking after a portfolio of clients including British Airways, Hilton Worldwide and Star Alliance.

Alan is Branded3’s Head of Insights, strategising and executing successful campaigns for our clients.  A CRO expert and the lead on our penalty removal service, Alan combines analytical analysis with his testing background to deliver revenue-boosting CRO strategies and optimised reporting insights for clients such as Inchcape, First4Lawyers and Powwownow.

Alastair Brown is VP Marketing at Artesian Solutions, a software company providing social intelligence for B2B sales.

Alessandra is armed with a degree in Philosophy of Science, an executive business education at SDA Bocconi and Duke University, as well as 17 years’ experience advising global brands on their digital strategy. With her extensive experience, Alessandra brings an immense wealth of knowledge to her role as Head of Search and Mobile User Experience at Google UK. In her day to day work, Alessandra focuses on getting the most from Google’s Automation and Audience products; transforming their mobile capabilities through the next generation web technologies.

Alex oversees affiliate marketing and also supports on display marketing for Modo25. He has worked across both the B2B and B2C space, and with experience in EMEA and APAC. The SaaS software BOSCO’s partner programme is the latest campaign he’ll be managing.

Alex is a Business Director at Zenith within the Owned Media team. He and his team work on content marketing, SEO, user experience and app optimisation for some of the UK’s industry-leading clients. Alex started his career as a journalist before moving into content marketing and technical SEO at Zenith, where he helped to develop Zenith’s Owned Media offering.

Founded by Alexander Bachmann in 2010 as a stand-alone cost-per-action network, in just 10 years Admitad became a multi-vector ecosystem – a service provider for advertisers, publishers and other affiliate networks. In 2019, it had 1500 advertisers, including Booking, Asos, AliExpress, Lenovo, etc. and delivered a total of $5bn in advertisers’ revenue.

Admitad is a subsidiary of AB Capital Group, along with a cluster of IT start-ups, a venture investment fund and interest in multiple affiliate marketing businesses. The company is headquartered in Heilbronn, Germany. Its primary markets are the US, UK, Germany, France, Spain, Italy, Poland, Brazil, India and CIS countries.

Michael Alexander Hold spearheads innovation products and programs for the Global Savings Group (GSG), one of Europe’s fastest-growing companies and a world leader in commerce content. Alexander is leading the transformation of the voucher code industry through the introduction of the Dynamic.Coupons. Today, Dynamic.Coupons is launched in 16 countries across 20+ categories. Prior to GSG, Alexander consulted Scandinavian companies on how to leverage the technology giant Salesforce’s products to innovate on behalf of their customers. Originally from Denmark, Alexander has lived and worked across Singapore, Australia, Norway, Ireland and Germany. He holds an MBA from NTU Singapore, one of Asia’s leading business schools.

Alexander Bachmann is the CEO and founder of ​Admitad – a global network of Cost-per-Action affiliate programs. The company was founded in Germany in 2009 and today has a worldwide presence with the representative offices around the globe. Alexander has over 15 years’ experience across digital advertising and affiliate marketing, new business models of traffic monetisation and tracking technologies development, specialises in detecting promising business projects and their further financial investments.

Alexander Edstrom holds a Master of Science in International Business. He has significant experience as a sales manager for both small and large companies in the online industry. At Admeta, Alexander manages global sales, resellers, marketing and PR.

Alexandra Recasan is a PR Specialist at 123ContactForm, the form and survey builder that helps businesses streamline their feedback-gathering and other marketing processes.  She works with small businesses and educational institutions on building their forms for data gathering, information management and more. 

Alexander Blokhin is the Head of Tracking at ​Admitad, an affiliate network connecting thousands of happy customers across the globe

Alex Campbell is Deputy Managing Director of The Search Agency and joined in 2008 to lead and grow Search Engine Marketing activity. Alex has been working in the online marketing space for seven years and holds a BA/MA in English Language and Literature from Oxford University.

Alexian Chiavegato is vice president of marketing at Marfeel, an ad tech platform that revolutionises the way publishers create, optimise and monetise mobile websites. He brings more than ten years of experience in developing and implementing sales-oriented yet creative marketing strategies for a range of organisations. Before coming to Marfeel, Alexian was chief marketing officer at FAXI and director of marketing at Crowd Reactive and Voxy. Earlier in his career, he served as head of online marketing at Englishup, a Macmillian company, and head of online acquisition at EF Education First, building on previous experience as a marketing analyst and a marketing manager/project manager. Alexian holds an MA from Sud Management and a BA from Jilin University of Technology.

Alex holds just shy of 10 years’ experience within the digital marketing and data technology marketplace, kick-starting his career at leading agency iProspect as their Digital Specialist in Technology Platforms. In 2015, Alex joined leading marketing cloud platform, Oracle, as their Data and Technology consultant, where his work with The Economist projected the BlueKai DMP to win Best Media Technology Partner 2016.  In 2017, Alex made his most recent move to the pioneers of the DataTech services sector, SBDS, where he manages the client strategy arm of the business. Alex’s deep knowledge of the DMP and CDP landscape places him in the best position to work with clients during and post DMP/CDP implementation, to ensure they extract the most value from their investment and drive business results.

Alex Jones is a Digital PR Executive at digital marketing agency Zazzle Media.

Alex joined Encore in 2014 and now oversees the Delivery team at Encore. His role includes ensuring that all campaigns, from set up to completion, meet and exceed client expectations.  

Alex Major is CEO of RedBrain, Google’s largest shopping and CSS solution provider. Delivering over £1bn in incremental sales to retailers and achieving over 50m impressions and 2m clicks per day for its clients, RedBrain currently helps over 6,000 brands, including the likes of eBay, Nike, Samsung, SportsDirect and Converse, scale and optimise their e-commerce paid media spend.  

Country Manager, UK at Ligatus.

Alex is the head of solutions at Sociomantic having started as a global advisory manager in 2014. He has also held roles at Google’s offices in Dublin and PwC’s Booz & Company, now operating under Strategy&. 

Head of Customer Insight at Adthena

Alfie Bektas is the Affiliate Marketing Director at Blue Owl Network. Alfie joined Blue Owl in 2017 in order to assist in their growth as the UK’s 1st GDPR ready affiliate network. Prior to Blue Owl Network, Alfie held senior roles at AWIN and headed up affiliate operations at Global University Systems. Here he helped to launch their global affiliate programme across 12 international brands.

In her role at Intent HQ, Alia is responsible for supporting clients and making sure they are optimising Intent HQ technology.  Her background is in digital publishing, having worked at The Guardian, BBC and most recently at CBS Interactive where she was part of the team that set up the programmatic strategy outside the US. Her main expertise lies in digital media publishing, programmatic advertising and customer insights through social – although her experience makes her ideal to comment on any current publishing issues and challenges relating to Intent.

Alice is a Bristol-based part-time trainee journalist who is also studying print and publishing at Bath College.

Alicja Borucińska is responsible for the affiliate side of TrafficCaptain – the Games Performance Network. She joined the company at a very early start-up stage. She has more than 4 years’ experience in online marketing. She started her career at zanox, but soon discovered that she feels much better in creative young businesses.

Head of Product Strategy at iProspect, the UK’s largest performance agency.  Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. I’m responsible for all channel, cross-channel and vertical product roadmaps; driving best practice across paid search, paid social, display, lead gen, programmatic, affiliates, SEO, outreach, content, consulting and video. 

Alix Simpson is VP of customer success, APAC at Partnerize. In this role, she drives the APAC team to deliver value and growth to the company’s enterprise customers. She previously managed online partnerships for House of Fraser and was a senior account manager at Affiliate Window.

Ally Stuart is the managing director EMEA at Sharethrough, the largest independent native advertising platform. Sharethrough is a software company that powers in-feed native ads for premium publishers and enables marketers to programmatically distribute display and video ads natively at scale. Ally has worked at the intersection of technology and content marketing his whole career; starting out as a Strategist at award-winning digital production company Rubber Republic working on brands such as Gillette and Paramount Pictures. From there he moved into a technology role, running product management at VAN – a distribution platform for branded content – which was ultimately acquired by Sharethrough in 2014. Ally’s current role involves building Sharethrough’s presence in EMEA; helping establish native as a mainstream part of the programmatic ecosystem and enabling brands and publishers to transform their businesses into Native.

Alona Malinovska is UK Managing Director at Webgains, leading affiliate network. With over fifteen years of experience in digital, Alona has worked across various channels including PPC, Display and Affiliate Marketing.

Contributor to Enlightened Digital and software engineer from the one, the only New York City. When I’m not trying to find the best record store in the city, you can find me curling up to watch some Netflix with my Puggle, Hendrix.

US-based Amber Melhouse is Director of Business Development, at Rakuten LinkShare.

Amber is the Founder of London-based Growth Marketing Agency, Digital Willow.  Digital Willow specialises in helping professional service businesses generate leads and grow sales through digital marketing. For over 12 years, Amber has specialised in Digital Marketing, working with some incredible multi-national companies including; Microsoft, Burberry, Honda, Cadbury, Mondelez and Exxon to name a few.  She has managed marketing budgets of over 200 million and worked across more than 72 countries.   These days she spends her time helping medium-sized professional services businesses grow and flourish. 

With combined 7 years of experience in Sales and Marketing, Amir is the UK Marketing Manager for Mailjet, a fast growing, all-in-one email service provider founded in France.

Webgains International Publisher Director, Ami Spencer, is responsible for leading and developing the network’s publisher strategy across 14 markets. Focusing on building new publisher relationships to drive growth for Webgain’s partners, Ami explores both non-traditional affiliate partnerships as well as existing strategic collaborations. Having spent the previous 6 years publisher side at Vouchercloud, Ami has extensive insight into the publisher landscape, which she intends to harness to help transform Webgains into Europe’s favourite and fastest growing Affiliate Marketing Network.

Amit Dar is the strategic partnerships manager at Taptica, a global end-to-end mobile advertising platform for brand advertisers and agencies. Amit has worked in client-facing roles at Taptica since 2015 and now heads up the UK and European teams in the company’s newly-established London office. Amit is responsible for engaging strategic partners on both the demand and supply sides, helping them to utilise Taptica’s technology and data for mobile marketing efforts. Amit works with agencies and brands to provide data-focused marketing solutions on mobile by leveraging video, social, native, and display to reach the most valuable audiences. Taptica specialises in the core areas of entertainment, e-commerce, retail, digital banking, travel and gaming sectors. Prior to moving to Taptica, Amit worked at Comverse, a telecommunications technology company, and studied Industrial Engineering and Business Management at Shenkar college in Israel. 

Amit leads the European marketing strategy for Quantcast, a technology company specialising in real-time advertising and audience measurement. Amit’s role at Quantcast encompasses trade marketing, product marketing, PR and communications for the business. As well as coordinating new product launches and providing sales and operations support across the region, Amit is in charge of building the Quantcast brand throughout Europe. Prior to joining Quantcast in 2012 Amit worked at the Internet Advertising Bureau UK where he was responsible for launching the Display Trading Council. This Council was responsible for providing clarity and helping the digital industry understand the benefits and strengths of real-time advertising.

Amo’s experiences stem from several years in the online world, covering all aspects of internet marketing including affiliate marketing, price comparison, usability testing and media publishing. After consulting to the likes of Sky and Moneysupermarket.com, Amo joined Polaris in 2009 to assist in the development of the agency through client acquisition and infrastructure development. As Commercial Director, Amo is responsible for ensuring clients achieve the highest level of return from their marketing spend with Polaris, through unparrelled service levels across all departments and team members within the agency.

Amy Carabini is a Senior Affiliate Manager at cleverbridge, a provider of global subscription billing solutions.

Amy Fox is Head of Product at Blis and is responsible for high-level product strategy and development alongside the release of new revenue streams and products into the market. As one of the original Blis employees, Amy has grown her career over the last few years from an entry-level role in partner relationships through to heading up both Operations and Product sequentially.