Social News

By James Booth 6 days ago
It is a recurring theme with display advertising: technology is a dark art and the true maker of a campaign. I have struggled with this notion for years, despite running online marketing technology companies since the late nineties; and throughout ...
By Pippa Chambers 6 days ago
Our ‘Profile: A Day in the Life of’ feature takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. Name: Joe McCormack ...
By Simon Holland 2 weeks ago
Multi-touch attribution company, Convertro, has announced that it will be expanding into the European and Middle East markets. Santa Monica-based Convertro sets out to give its clients recommendations on where marketing budget is best allocated using a combination of algorithmic ...
By Simon Holland 2 weeks ago
Disrupting the digital marketing technology space is the priority for media optimisation firm, Kenshoo, after it secured a fresh chunk of investment. Led by Bain Capital Ventures, with existing investors Sequoia Capital, Arts Alliance, and Tenaya Capital also participating, the ...
By Case Studies 2 weeks ago
Merlin Cycles needed to maximise advertising budget efficiency while targeting both new customers - including shoppers in a new market, the US - as well as previous buyers who had not purchased in an extended period of time. The challenge Merlin Cycle ...
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