Social News

By Richard Towey 2 days ago
AOL, Taboola and Google all made performance marketing headlines in a bumper week for expert-led features and breaking news, but it was a company very close to the world of affiliate marketing that attracted the bulk of the attention.   TD attracts ...
By Mark Jones 2 days ago
YouTube has rolled out new interactivity to its TrueView video ad offerings, including click to purchase. Developing on its release of ‘cards’ only last month, which gave video ads capacity for extra information, ‘TrueView for Shopping’ allows advertisers to add ...
By Mark Jones 4 days ago
Programmatic bidding in 2015 remains a consistently competitive arena across verticals within EMEA, but recent adoption from the Americas and APAC could form a more rounded global marketplace. According to Turn’s ‘Advertising Intelligence Report’, spend on new channels has shot ...
By Mark Jones 1 week ago
This week saw Performance Marketing Insights announce a keynote speaker and full agenda ahead of its Berlin conference. Content marketing has a firm presence on the renewed lineup, with headline act, “marketing technologist” Michael King, set to blow open brands’ ...
By Fabrice Etienne 1 week ago
The concept of community isn’t new, but the way brands can leverage it has changed dramatically over the last decade. Previously based on geographical location alone, countless communities now exist and operate online. With 80% of consumers more likely ...
By Vivek Sharma 1 week ago
For years, the marketing industry - from practitioners to software providers - have trumpeted how far the craft has come since the days of print and TV ads. While digital tools and tactics have evolved, many marketers continue to take their customers ...

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