Social News

By Simon Holland 1 day ago
Facebook might not have the kind of conversions that other channels boast, but the social network’s targeting capabilities are nothing to be sniffed at. In his session titled Native Advertising: The Secret Weapon of Content Marketing, Pete Campbell, founder ...
By Simon Holland 2 days ago
Kicking off the Performance Marketing Insights: London event, Jon Myers, vice president and MD of EMEA at Marin Software, gave a presentation that included some of the top industry trends to keep an eye on. PerformanceIN had the pleasure of ...
By Richard Towey 6 days ago
New financials from marketing software provider Constant Contact point to impressive year-on-year growth in revenue for Q3 and beyond. Overall takings for the company have been pinpointed at $83.5 million for Q3, signalling an increase of 15.9% compared ...
By Mark Jones 1 week ago
Publisher Innovation debuts at the Performance Marketing Insights: London conference and exhibition next week, shining a light on some of the most forward-thinking names to spring into the affiliate marketing space over the last year. Four companies have been invited ...
By Catharina Zientz 1 week ago
In the third part of this series, 'A Publisher's Guide to Expansion', Head of Fashionchick International Catharina Zientz explains reflects on some of the biggest challenges they faced moving into the British market. Catch up with the Fashionchick team ...
By Dale Roberts 1 week ago
Increasingly, business buyers are using online, digital and social sources to drive their purchasing decisions. They are typically over half way through the purchase process before they even engage with a sales person. What this means is that a large ...

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