Social News

By Simon Holland 2 days ago
Crisp new research from display platform Adroll has brought to light the performance superiority that some of Facebook’s advertising products have over web retargeting. When analysing more than 800 million impressions from 215 advertisers, Adroll found that clickthrough rates ...
By Simon Holland 1 week ago
Social advertising platform Glow Digital Media has secured $7 million in Series A investment led by European venture capital firms Notion Capital and White Star Capital. Other contributors to Glow’s funding are the Axel Springer-backed company builder Project A ...
By Simon Holland 1 week ago
Mobile continues to be an area of focus for Facebook as the social network rolls out specific mobile device targeting for its in-app ads. Over the coming days advertisers will not only be able to reach people on a specific ...

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