Social News

By Simon Holland 1 day ago
Visual analytics platform Curalate has taken the wraps off Like2Buy, a new tool that can turn an Instagram feed into a virtual product catalogue for online retailers. Like2Buy links photos from a brand’s Instagram account to products that can ...
By Simon Holland 2 days ago
Social media is showing itself to be one of the best options for advertisers who are looking to get the most bang for buck. In terms of its ability to drive impressions, clicks and conversions at a low cost, social ...
By Simon Holland 3 days ago
Users of Adaptive Media’s programmatic advertising platform will now have the option to publish content to Facebook. The company hopes to give premium content providers and publishers the option to share video directly on Facebook Pages through its proprietary ...
By Mark Jones 4 days ago
Facebook and Twitter are trustworthy staples of the social marketer's armoury, and the targeting benefits of networked professional individuals on LinkedIn are utlised by some, whilst others take advantage of the visual simplicity Instagram offers to bring attention to ...
By Simon Holland 1 week ago
Companies distribute emails for a number of reasons, but a new study states that customer engagement is the channel’s number one use. Lionbridge’s 2014 Global Email Survey reveals that 74% of businesses use email for customer engagement, 71 ...
By Vivien Man 2 weeks ago
Blogs can be an incredibly valuable marketing tool and should be incorporated into any brand’s content marketing strategy. The buzz word ‘blogger outreach’ has been used repeatedly in the past few years emphasising the importance blogs play as part ...
By Simon Holland 2 weeks ago
Cross-device reporting is now available for Facebook adverts, giving marketers a tool to view the various steps a consumer takes en route to making a purchase. Facebook says that users of the new reporting feature will be able to see ...

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