Social News

By Mark Jones 28.07.16
PerformanceIN’s annual exploration of the performance marketing ecosystem is live and available to download for free. Sponsored by Affiliate Window, this year’s Performance Marketing Guide provides a topical overview and crucial tips for engaging with digital and ROI-driven channels like ...
By Monika Komar 27.07.16
Investment in social advertising in the second quarter this year has taken a 47% year-on-year uptick according to Kenshoo, driven by a proliferation of mobile and dynamic product ads. According to the agile marketing company, this comes as social ads ...
By Mark Jones 26.07.16
PerformanceIN readers looking to brush up on their industry knowledge will be pleased to hear that this year’s Performance Marketing Guide will be published on Thursday (July 28) and free to download for all account holders. Our state of play ...
By Solberg Audunsson 15.07.16
A recent study into the industry’s attitudes and approaches towards influencer marketing revealed a worrying lack of knowledge. Conducted by Takumi, a web platform that connects brands with relevant Instagram influencers for social media marketing campaigns, the survey questioned ...
By Stuart McLennan 04.07.16
Social platforms have undergone an incredible growth spurt in the three years I have been head of paid social media at iProspect, with many advertisers not adapting quickly enough to this ever-changing landscape. This evolution has been driven by the ...
By Mark Jones 28.06.16
Weeks after being taken over by Microsoft, business networking site LinkedIn has today announced that its sponsored inventory is now available to buy programmatically. The announcement came in the form of a blog post by head of products, Russell Glass ...

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