Every week PerformanceIN looks back on its weekly coverage to give you – the reader – a concise update of happenings in the performance marketing industry, as well as the opinion shared by our expert contributors on a broad range of talking points.
In the news
A study into the rise of Android apps this week went some way into explaining why our TVs are being bombarded by adverts for ‘Game of War’, ‘Clash of Clans’ and any number of variations on these words.
The survey by App Annie revealed a sizeable increase in revenue for products in the Google play store, showing an estimated 50% year-on-year rise in game downloads, and in-app ad takings.
And it’s more good news for Android-devs: A study by Urban Airship found that users of the OS are twice as likely to engage with push notifications than their iOS counterparts. Find out why here.
Data linkage may be one of the biggest challenges for UK marketers in pursuit of the ever-elusive single customer view according to a study by Experian this week, which found that France and Spain are streaking ahead of their British counterparts when it comes to pairing data for use in cross-channel marketing efforts.
And elsewhere in Europe, Quantcast continue their EMEA conquest with the acquisition of Stockholm-based Ad Performance, where they position themselves to ride the surge of programmatic advertising in Sweden.
Viewpoints
Performance Marketing Insights takes Berlin by storm in less than three weeks. With a second keynote announced only last week in former Apple ad-man Ken Segall, it was time to pick his brains on what it meant working for one of the world’s most ubiquitous brands and, of course, Steve Jobs.
Affilinet’s Sylvia Leroy joined us again to raise the question of whether it’s time for the affiliate market to shake off its reputation as a ‘new customer zone’, and offered her two-cents on how brands can broaden their strategy to include retention. Why not weigh-in your thoughts.
But before you consider this, make sure you’re not making these common beginner’s mistakes laid out by Affiliate Window’s Angelo Latuca- including lack of research, relevancy and communication.
Online commerce is driving the growth of British brands abroad, and according to GOV.UK over 340 million shoppers are now purchasing UK products online from overseas. With direct advice from brands and retailers, Rakuten Marketing explained how to make the most of the opportunity and ride the wave of opportunity in new international markets.
And finally, as we ticked into the third quarter and the start of a new month, it was time for our May rundown of job changes in performance marketing. Did you make it this time? Make sure you let us know if you’re moving or hiring to feature in our next edition of Movers & Shakers.