Performance marketing agency, CK Net Limited, has announced a new ticket comparison mobile application for smartphone users across Europe.
The app is an offshoot of comparison publisher, BigTicketShop, which is part of the Logicserve Group. It lets consumers find the cheapest entrance prices for concerts, music festivals, sports matches, plays and musicals.
Currently only available for iPhone and iPod users with iOS 5.0 and above, the app provides ticket personalisation options for the home page. These are accompanied by location settings and filter options for favourite artists, music genres and local venues.
Calendars and Vouchers
A calendar feature displays relevant events taking place in the preferred area of a user during a seven day period. There is also a voucher codes page for opportunities to take money off experience days offered by companies.
Alluding to mobile’s importance, chief executive officer and founder of Logicserve Group, Rohit Chugh, felt it was prudent to enter a channel that was becoming so integral to consumers’ purchasing behaviour.
“With two thirds of the UK population owning a smartphone, mobile is a channel that businesses just can't overlook,” Chugh said. “With merchant sites making it easier to buy using a mobile, there are opportunities for affiliate partners as well.”
“The BigTicketShop website is live in key European markets and a significant portion of our visitors reach us through mobile: it made sense to have a mobile app that would make the consumer journey easier."