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Email is Alive And Kicking [INFOGRAPHIC]

Email is Alive And Kicking [INFOGRAPHIC]

Stories of email as a marketing tool’s demise are far-fetched. Email still has a very big part to play for performance marketers. Litmus’ data discovered that 66% of its survey respondents had made a purchase as a result of an email message they’d received.

Litmus, a campaign management tool, has put its reputation on the line by predicting what the future holds for the channel in the following infographic. It feels that video, inbox organisers and visualisation will all have a part to play over the coming months and years.

Reign of email

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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