INside Performance Marketing
Matomy Targets US Advertisers in MediaWhiz Acquisition

Matomy Targets US Advertisers in MediaWhiz Acquisition

MediaWhiz is all set to be purchased by Matomy, a company investing in a number of performance marketing activities. Hakan Lindskog will be CEO of the agency, post-takeover, after he held the same position at affiliate network, Neverblue.

Ofer Druker, CEO of Matomy hinted that it was MediaWhiz’ American clients his company was after. “We are impressed by MediaWhiz’s strong presence with advertisers and agencies and its recognized positive reputation in the marketplace,” he said.

Matomy has had the USA in its sights since its 2011 investment in Adperio. With MediaWhiz soon to be part of Matomy, the firm believes it will become the most significant performance group currently operating globally.

Client emphasis

New Chief Executive Officer of MediaWhiz, Lindskog, reiterated Druker’s thoughts by making reference to the breadth of the agency’s advertisers. “MediaWhiz has a fantastic client and publisher base,” he explained

There are already 500 advertisers in Matomy’s ranks that are connected across 7000 publishers in 85 countries. With all this emphasis on MediWhiz’ roster of clients, you’d expect that number to be strengthened further.

COO and FOO of MediaWhiz, Tom Lanzetta, seemed pleased with the deal that he likely had some input into with the help of Investment bank, Q Advisors. He referred to Matomy’s track record as potentially being one reason for the sale agreement.

“Matomy brings strong media buying alongside a global presence and experience as a performance company,” he said. “We are confident that we will be able to leverage that to offer a stronger value proposition to our existing customer base.”

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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