Travel Performance Marketing Digital Supplement

– February 2015 –

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As technology and devices have become an increasingly connected part of consumers’ lives, what has been the impact on the travel industry?

Travel intelligence platform ADARA and PerformanceIN brought together travel marketing specialists from leading agencies, affiliate networks and hotel chains to discuss the biggest challenges posed by the evolving vertical, and what developments we are geared to see in the next 12 months.

In a series of Q&As and research based features this supplement questions the future of personalised marketing, the characteristics of today’s travel consumer, and how devices have reshaped the travel marketing industry.

Sections include:

  • The Mobile Experience
  • Repetitive Vacations and Creatures of Habit
  • Cross-Device Tracking
  • Tackling Customer Loyalty
  • Travel Marketing Outlook