Travel in Performance Marketing Report 2012

– March 2012 –

Download Now, in association with Commission Junction, has launched the inaugural Travel in Performance Marketing Report for 2012.

Following the results of an advertiser survey, sent to and entered by SME's and Blue Chip brands, & Commission Junction are proud to produce this inaugural Performance Marketing report dedicated to the Travel sector - available for download exclusively to members today.

Demographic Stats on Travel Affiliate Programmes

What does the average travel affiliate programme have in terms of technology, data, feeds and innovations? How are average sales revenue from the affiliate channel compared against total online revenue, and how much of that revenue is attributed to long tail affiliates or loyalty and incentive websites?

Insight from Travel Advertisers who are operating within the Performance Marketing Sector

Topics discussed within the Travel in Performance Marketing Report include:

  • Programme Demographics
  • Long Tail Affiliates
  • Challenges
  • Brand Control across the Publisher Base
  • Creating and Implementing an Attribution Solution
  • Addressing a competitive CPA against rising industry costs & taxes
  • Mobile & M-Commerce Integration
  • Data Intelligence & Data Share with Affiliates
  • Budgets, Tips and Outlook of Travel Programmes

Florian Gramshammer, UK Country Manager at Commission Junction, said of the report:

"At Commission Junction we really believe that the key to successful performance marketing is to get as granular as possible, which is why we are happy to support in targeted research pieces like their Travel in Performance Marketing Report.

The travel sector has always been one of the top verticals in performance marketing and this report should be invaluable in providing useful information for merchants and publishers alike."

Available for download to, our inaugural Travel in Performance Marketing Report is a fantastic resource for insight into the day to day concerns and opportunities for Travel brands..

Get your copy of the Travel in Performance Marketing Report 2012.

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