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SEO

SEO stands for Search Engine Optimisation and, in marketing terms, is centred on the ability to grow organic traffic in search engine results. The aim here for publishers is to attract as many quality visitors as possible who are interested in their product or services while making sure content is fully optimised and picked up by search engines. This encompasses specific methods such as title tags, meta descriptions and pointing internal links to improving page rankings, driving traffic and increasing awareness in search engines.

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