If you’re even slightly familiar with PerformanceIN, you’ll know that we’re passionate about sharing insight from all areas of the performance marketing industry.
In order to stay on top of everything that’s going on in the industry, and to keep you, our readers, up to date and engaged, we’re now incredibly proud and excited to be new members of the Performance Marketing Association. The organisation is hugely important as it’s the only trade association representing the performance marketing industry.
Founded in 2009, the non-profit association’s mission is to champion and protect accountable performance marketing.
“The PMA strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.”
We’re lucky enough to have the PMA joining us at PI LIVE Advanced in New York next week, so make sure to catch up with them if you’re attending, and otherwise stay up to date with everything PMA on PerformanceIN.