Content commerce is a huge channel for driving revenue. Its popularity is increasing as it’s being realised as providing benefits for consumers, publishers and brands.
“To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to drive profitable revenue,” said David A. Yovanno, CEO of impact.com.
“The future of commerce is content-driven, and this acquisition allows for more publishers to meet the demands of today’s digital consumers with authentic experiences that deliver real results.”
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