In this piece, PerformanceIN Journalist Niamh Butler-Walton explores the supposed difference between affiliates and partners, how marketers can include both of these in their strategies and whether or not the debate of whether the two are actually different is just pointless…

MEMBER EXCLUSIVE

Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each Thursday.