The set up
Like so many others in the entertainment industry, StubHub, the world’s most trusted ticket marketplace with tickets for millions of live sports, music and theater events, was forced to adapt their marketing strategies as a result of the pandemic. Struggling with the limitations of their legacy technology, StubHub spent too much time in disparate systems for partner recruitment, lacked necessary commissioning flexibility and relied on spreadsheets for optimisation. As a result, the brand experienced difficulty quantifying their affiliate performance which inhibited their ability to drive profitable growth.
The treatment
StubHub migrated to Partnerize in early 2020 in favor of AI-powered partner discovery and recruitment, dynamic commissioning flexibility that easily adapts to changing consumer journeys and real-time, actionable insights that power data-driven decisioning. Further, StubHub leveraged Partnerize’s proven team of experts for strategic guidance and execution to scale their business during the economic shift.
The strategy entailed:
Results
By upgrading their partner programme to Partnerize, StubHub was able to swiftly automate tasks across the partner management lifecycle in a single destination and immediately create efficiencies that gave them ability to gain control of outcomes during the economic shift.
Following their migration to Partnerize, StubHub experienced growth such as:
“Like many marketers, StubHub encountered a multitude of challenges throughout 2020, both in the partner channel and beyond. The decision to migrate to Partnerize from our legacy affiliate provider gave us access to automated recruitment and dynamic payment functionality that enabled StubHub to drive profitable growth and higher lifetime value, making the channel a larger contributor to our overall digital mix. Innovative software paired with Partnerize’s expert service truly provided a better way to partner, and enabled our business to scale despite the tumultuous economic climate.”
Dave Huff, Head of Partnerships and Affiliates at StubHub
