In an impressive client success story, independent media planning and buying agency The Specialist Works, has managed the OVO Energy affiliate programme through the Partnerize platform since 2017, growing it 329% during that time.

OVO Energy has spent the last decade investing in market-leading technology, customer service operations and digital products to enable its members to cut their carbon emissions.

How did the partnership work?

In 2020 the OVO partner programme was reforecast in light of the implications of the pandemic and in anticipation of fallout from less competitive commissioning. Despite these limitations, the objective for 2020 was to maintain partner channel orders from 2019, with the same cost per acquisition (CPA) and conversion rate (CVR) of 16%. Crucially, the programme needed to help promote OVO’s new ‘Better Smart’ tariff.

Despite the implications of the pandemic, OVO was able to maintain incredible results for CPA and CVR in 2020 and utilise the Specialist Works channel to promote its new ‘Better Smart’.

The full case study explores the partnership and how it worked to bring OVO results which were observed in real-time via the Partnerize platform, allowing extensive reporting capabilities that proved the value of the channel and encouraged greater investment.

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