Following Connexity’s acquisition of Skimlinks in 2020, the customer acquisition channel has reported outstanding YOY growth.
Overall, Connexity revenues grew 60% year-on-year, helping advertising partners drive incremental sales and acquire new shoppers, while for publishers, monetised traffic through Skimlinks increased by 57%.
On both sides of the market, the company has grown its stable of flagship clients with recent merchant additions including Overstock, eBay US, Boohoo and Forever 21, while Fortune, The Daily Telegraph, and ITV are among additions to the global publisher portfolio.
Connexity CEO Bill Glass said: “I’m delighted to see the hard work of our teams around the world reflected in fantastic year-on-year results for our customers and partners.
“The successful integration of Skimlinks blue chip editorial publisher network and commerce content monetisation platform has been a major catalyst for growth which, combined with continued expansion of our roster of premium merchant advertisers, enabled Connexity to drive over $3 billion in ecommerce transactions last year.”
The company is now developing more products that will enable customers to increase growth and receive maximum value.
Bill said: “We have a strong product roadmap ahead of us, with inspired solutions to our clients’ problems and products that will enable them to generate even more incremental revenue working with us.”
Future products
For publishers, forthcoming products focus on increased yield. Developments are planned for Dynamic Link Optimisation which enables commerce publishers to tap into CPC budgets.
Connexity will also bring Skimlinks’ market leading commerce content technologies to Western Europe, capitalising on existing relationships across France, Germany and Italy. This will enable quality editorial publishers to get rewarded for sales their content inspires at retailers.
Advertisers using Connexity will be able to take advantage of both marketplace and editorial placements, leveraging the broader network of quality enterprise publishers in all markets to acquire even more new customers and drive incremental sales.
Bill commented: “The last twelve months have been a challenging time for all of us. I am very proud of our team and how they have stood by each other and by our clients to not only continue delivering great value, but to continue innovating to expand and enhance the ways we can help our customers become more successful. We look forward to more of the same in 2021.”
