Impact Acquires Trackonomics in Effort to Boost Publisher Commerce Content Capabilities

Impact, the global leader in partnership automation has announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the Partnership Cloud.

Trackonomics provides full-funnel revenue attribution at the page and the link level for some of the largest and most recognisable names in digital commerce transformation. This enables publishers to know exactly how every page is generating income or losing it.

This technology enables publishers to make better and quicker decisions, for instance what to write about and who to partner with across all segments and networks in the industry. Trackonomics has doubled its revenue and client roster in the past 12 months, showing that it is resonating among publishers.

David. A. Yovanno, CEO at Impact said: “The consumer backlash against disruptive and let’s face it, annoying ads, has led to Google’s upcoming changes to tracking cookies and Apple’s privacy updates, which most would agree is a move in the right direction…unless you ask marketers.

“But content publishers have innovated new content formats that introduce a degree of authenticity that has been missing in traditional advertising. Brands now have opportunities to leverage that consumer trust through partnerships with these content publishers.”

Maintaining audience’s trust by adhering to integrity standards and ensuring the brand or product they endorse aligns with their publication and most importantly, audience, is key for publishers.

Hanan Maayan, CEO at Trackonomics said: “We are thrilled to be partnering with Impact – a company that has technology and innovation in its very foundation, and a strong global presence that can bring Trackonomics to new publishers across the globe.

“Together, we will continue to build game changing products for influencers and commerce-centric publishers, work to reduce deal friction and increase volume and velocity across our industry.”