Sam Taverner has been appointed as EMEA chief growth officer across Merkle and dentsu’s Customer Experience Management Service Line
Taverner has taken over from Margaret Wagner, who has been appointed president of Merkle and CEO of dentsu’s CXM Line of Business in EMEA.
Taverner will be responsible for providing strategic leadership to new and existing clients, helping them navigate Merkle’s CXM offering across marketing technology, data and analytics, CRM and performance media. He is responsible for further developing and leading a successful and scalable growth platform across EMEA, designed to attract new clients to Merkle’s CXM proposition at a regional and country level.
Taverner also leads the EMEA Alliances Platform, driving growth across all Merkle’s technology partners by helping clients work with the right partner to deliver against their individual customer experience (CX) transformation requirements.
Speaking of his new role, Taverner said: “This is an incredibly exciting time for Merkle across EMEA, as we evolve our customer experience management proposition and expand our footprint and CX transformation capabilities across the region.”
Another exciting new hire at Merkle: Liz Rutgersson has been appointed as the new Chief Media Officer
As part of her new role, Rutgersson will focus on driving client success while overseeing the full adoption and implementation of Merkle’s approach to performance media.
Rutgersson was previously responsible for Merkle’s EMEA media and planning practice and agency operations. As chief media officer, Rutgersson will further develop Merkle’s data-driven, technology-enabled media capabilities for the Americas.
She will be responsible for driving growth through new business support and existing client engagement, as well as being accountable for key publisher relationships, and the development of joint business plans with essential partners.
“As a long-time member of the media industry, it’s been incredibly rewarding to be part of the impressive and innovative work happening at Merkle around transforming the customer experience through data and technology.” said Rutgersson.
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