We’re all searching for something we can look forward to this year, and look no further! Diaries at the ready, because the PerformanceIN team has been working hard in the lead up to this announcement – the dates and categories for the Performance Marketing Awards 2021.

This year, given that we are not constrained by ceremony length, we’ve decided to add a number of additional categories including but not limited to Best Affiliate Partnership, Best Agency-Led Account, Best Wellbeing Initiative and Best use of Performance during the pandemic.

We’ve made entering as simple as possible, once again using the Awards Force SaaS platform. You can register for your account and dip-in-and-out of your entries. As there is no requirement for designed PDFs, this creates a level playing field.

The judging criteria for each category can be easily digested via our spreadsheet available for download

This clearly states how you should be writing your entry. Of course, all of that information is available via the platform too. We urge you to register and explore well ahead of the submission deadline.

The entry deadline has been pushed back as far as possible so please add them to your calendars.


  • Earlybird Entries Close – 18.03.21
  • Regular Entry Deadline – 01.04.21
  • Last Chance Entry Deadline – 13.04.21
  • Shortlist Announced – 27.05.21
  • The Awards – 22.06.21

The Ceremony

Many have asked whether we’ll be returning to the Grosvenor House. That certainly is our intention as soon as it is safe to do so. 

Given the average age of our audience and the vaccine rollout, our intention is to run a virtual ceremony. Of course, if things improve and we can turn around a physical ceremony we will.

The chances are however slim due to the required social distancing and ongoing uncertainty.

We all know how crowded the top bar and dancefloor gets and safety is our main concern.

Download The Entry Kit

We’ve created a helpful entry kit with all of the categories listed. It’s packed full of insights and tips. This also includes a handy spreadsheet with all judging criteria. You can download this now and start planning with your team.

Create Your Account

It’s also time to create your account on Awards Force and familiarise yourself with the platform. By doing this we’ll keep you up to date with deadlines and keep you in the loop with awards news.

Welcoming Harriet

Tasked with managing this year’s awards is events superstar Harriet Edwards who has recently joined the team. Feel free to reach out with any questions you may have. We are here to help.