Digital mobile app Drop has launched on Button’s Personalisation API that is part of Button Evolution (TM) — setting the stage for marketers to have a better understanding of the impact of their spend and drive a higher return on investment.
Drop is leading change in the affiliate channel as a mobile innovator by giving marketers a sophisticated new way to tap into users and increase sales. Through Drop’s integration with Button’s Personalisation API, brands in Drop’s reward program are able to target unique audiences to offer them more tailored rewards and optimise these offers in real time—capabilities that were never before available to marketers in the affiliate channel until today.
All the while, publishers who adopt the PersonalSation API unlock up to twice the amount of revenue they generate from brands.
Additionally, publishers are able to introduce new content from brands that only invest in opportunities where personalisation capabilities exist, as well as from established brands that can now offer publishers exclusive offers because of the Personalisation API.
Ramping up personalisation
Currently, 15 cents of every dollar that marketers spend is not personalised. Meaning, 15% of spend in e-commerce is on affiliate marketing, yet brands have not been able to use this channel for personalisation, targeting, holdout groups, and incrementality as these capabilities have not been part of the underlying infrastructure of affiliate.
With Button’s Personalisation API, publishers like Drop are able to show their audiences more relevant content, as brands are able to target different audiences in publisher apps with varying offers and optimise these offers in real time—a first for the affiliate channel. Publishers on the API stand to benefit from higher conversions, yield, and user engagement, and importantly, unlock up to twice the amount of revenue generated from brands based on Button platform data.
By reaching users at their moments of high shopping intent with the most compelling offers through the Personalisation API, Drop enjoys an increase in conversion and yield and improves user engagement.
“Millions of smart shoppers come to Drop to look for ways to earn rewards and level-up their shopping experience,” said Derrick Fung, co-founder and CEO of Drop.
“Button enables Drop to personalise that experience for our users and provide them with more delightful shopping journeys. We look forward to reaching new heights in our partnership with Button to help our app remain sticky, relatable, and useful to our users,” Fung added.
“Drop approached Button wanting to create the best rewarded shopping experience for its users,” said Michael Jaconi, co-founder and CEO of Button; “Today, Drop is delivering on that promise to shoppers and paving the way for other companies building commerce-first strategies—showing how much more value can be created through smarter, targeted spending enabled by Button’s technology. Together with innovators like Drop, we look forward to driving an evolution in the affiliate channel, and making commerce the model more companies turn to in the future.”