We’re excited to host this roundtable discussion on July 14 at 11am BST — In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel? — as we ask representatives from some of the leading global networks on the value in-app tracking can bring to the advertiser and their affiliate programs.
The last 12 months has seen the world of online sales change dramatically. Particularly during the Coronavirus pandemic in 2020, as consumer purchasing behaviours shift from in-store to online, there’s been record levels of sales in e-commerce driven by mobile activity and in-app purchases.
But are these sales being tracked effectively and should advertisers incorporate this into their programs?
Is there value for affiliates and how can networks support this?
Featuring Clementyne Lavender, strategic partnerships manager – in-app tracking specialist, Awin; Kate Knight, director, publisher development, CJ Affiliate; Rakhee Jogia, VP publisher partnerships, international, Rakuten Advertising and Irina Dan, product commercial director, Tradedoubler, we will discuss why this phenomenon is being missed and should there be services in place from networks to successfully track in-app activity from affiliate sales.