Performance marketing agency, Journey Further, has today (May 7) launched a new consultancy offering to provide growth and transformation support for brands in current times.

The Leeds, Manchester and London-based agency has been developing the offering for a number of months, however, the launch has been accelerated by opportunities in the market brought about by the COVID-19 pandemic.

The performance marketing consultancy will aim to support CMOs with complex in-housing and digital transformation programs while assuring their progress as the industry continues to adapt to the “new normal”.

New framework

Journey Further’s new framework will provide evaluation, strategy, technology and talent support across all areas of performance marketing.

The service will initially be led by CEO, Robin Skidmore, with clients benefiting from the agency’s wealth of in-house experience from some of the UK’s leading brands, including ASDA, Sky and N Brown Group.

The launch follows Journey Further’s first major consultancy win with Manchester-headquartered fashion retailer, PrettyLittleThing, where the agency was called upon to deliver strategic work across international PPC, programmatic and SEO channels.

“The last couple of months has brought about huge changes to how we live, in particular forcing more people to shop online. This has created a larger addressable market for e-commerce providers and forced businesses that are yet to fully embrace online to speed up their digital transformation,” said Skidmore.

“The agencies that will thrive in the future will be those that freely share their methods, assist with resourcing and training internal teams and are open with technology and data. We are incredibly excited with what we have developed in such a short space of time and can’t wait to start talking to brands to help recognise new opportunities,” he added.