With all the headlines at the moment on the Coronavirus pandemic, and the way we do business continues to shift, we wanted to put a positive spin and highlight the partners in the performance marketing community that are making a difference in supporting brands, publishers, consumers and NHS staff during these times.
PerformanceIN has collated all the good things that have emerged in the last few weeks, all in one place for you to catch up but also to showcase the tremendous work the performance marketing community is doing.
Here are just a handful of things that have happened so far:
Having been recently furloughed due to the global crisis, affiliate marketer Chloe Hall along with several peers have started up a new initiative in London known as Furloughed Foodies — provide wholesome and healthy meals for frontline NHS staff in the UK during the Coronavirus pandemic.
Waiving fixed fees for start-ups
This was something we highlighted recently and a very supportive move from the UK team at Awin who’ve is giving start-ups and SMEs a helping hand. The team have waived the monthly fee for the first three months for companies launching an affiliate programme, using its Awin Access self-managed solution, in addition to zero setup fees.
Across the pond, performance marketing agency All Inclusive Marketing have been rolling out some great offers and products from some of their top clients via affiliate programs to support families in North America and around the world during this challenging time.
Give Back Program
Skimlinks has been supporting many merchants that are giving back to the community to help front-line workers, stimulate the economy and raise donations to help fight the COVID-19 pandemic. The team has highlighted the merchants who are carrying out good duties via the Give Back program, promoting them across their global network.
Supporting people to maximise performance from home
Performance marketing and lead generation platform Databowl has been supporting new customers working from home with 50% off on all its software services throughout the lockdown period. In addition, they’re rolling out a free custom landing page, giving clients everything they need to boost lead generation and maximise performance during the pandemic.
Working from home spaces
Many people around the world have been adjusting to working from home in the last few weeks. For some, this has proven to be a swift transition while for others, it has been a bit of a struggle. However, for the global team at CJ Affiliate, and a way to boost positivity and morale during these times, employees have shared their working from home spaces as part of a new volume series. Check it out which features so cool, innovative and friendly workspaces.
They’re been a number of resource hubs and centres from networks and platforms, bringing daily updates on the global pandemic’s impact on the economy, marketing channels and more. The likes of Awin, CJ Affiliate, Rakuten Advertising and more have been providing updates reports and insights into the latest performance and consumer behaviour trends.
Furthermore, they’ve continued to provide sound advice and guidance to advertisers and publishers throughout this time on coping with the ongoing changes, ensuring that businesses continue to flourish in the coming months.
Digital Virtual Day
Affiliate marketing platform Pepperjam recently launched its Digital Partner Day to provide a means for brands and publishers to continue to connect virtually. The company has run two events to date with more set to come in supporting clients to grow and move forward in the coming months.
Call to arms on PPE shortages
Full-service influencer marketing agency, The Fifth, is supporting Frontline.Live, an open-data platform for frontline healthcare workers to communicate what personal protective equipment (PPE) they need in real-time.
Currently, the supply and demand for PPE are not digitised across the country, however with Frontline.Live’s platform, healthcare workers are empowered to tweet their needs and postcode on social media to create a live map of what is needed on a daily basis and where. To support, The Fifth is generating a call to arms for influencers, talent agencies, fellow influencer agencies, journalists, politicians and anyone with a social presence or connection to frontline healthcare workers to be a part of the awareness campaign to make a genuine impact across the nation.
Redu’s small act of kindness to NHS staff
North East firm Redu has launched a new benefits app to reward brave front line workers with small acts of kindness from the public.
The Seaham-based tech company created Front Line Rewards as a gesture of thanks to the selfless heroes caring for us in our time of need.
Members of the public and businesses are able to make donations via the Front Line Rewards website. These donations are randomly allocated to NHS workers who have the Front Line Rewards app. To date (April 20), £3155 has been donated to NHS staff.