Spark Foundry UK has announced the promotion of Lee Lythe to the position of chief investment officer. In this role, Lythe will lead the agency’s 100 strong investment team in the UK.

Sales, marketing and distribution specialists, Brandshapers, announced the promotion of Liam Dooley to managing director. Dooley brings fifteen years’ sector expertise to the role, before joining Brandshapers, he spent a decade at McCauley Pharmacy Group where he held buying responsibilities for multiple categories and also led the company’s online business. Previously at Brandshapers, Dooley held the posts of business unit manager and commercial manager.

TVSquared former chief revenue officer and executive vice president, Jo Kinsella, has been appointed as president. In this role, Kinsella will lead TVSquared’s global commercial portfolio, including client relations and strategic partnerships across the advertising ecosystem.

Optimizely has recruited Lawrence Bruhmuller as chief technology officer, based in Optimizely’s headquarters in San Francisco. Bruhmuller joins Optimizely’s senior leadership team to further drive the company’s business momentum, and enable the most innovative product and engineering teams to deliver better code, apps, and experiences in today’s high-velocity, customer-centric world.

Wavemaker UK has announced the appointment of Elliott Millard as head of planning. Based in London, Millard will lead a team of 65 talented planners, taking responsibility for the strategic element of key new business pitches and working with clients to maximise their growth potential.

Ogilvy Health, part of Ogilvy, has promoted Ripal R. Patel from SVP, client financial services to chief financial officer (CFO). Mr Patel has assumed the role of CFO from Robert Saporito, who announced his impending retirement at the end of 2019. In his new post, Mr Patel will oversee the organization’s finance, accounting, and facilities departments.

B2B SaaS company Adjust has announced the appointments of two seasoned leaders to strengthen its agency partnerships and enterprise sales practices in the US. Kelly Mullins joins as global director, agency partnerships, and Bill Gerber joins as head of enterprise sales, US.

Full-service influencer marketing and talent agency, The Fifth has appointed Sam Coleman as commercial director. In the newly created role, Coleman will lead the day-to-day commercial strategy and sales operations, as well as client services business for the rapidly expanding agency. His appointment follows the launch of The Fifth Talent last month.

Austin Scott has joined Xandr, AT&T’s advertising company, as head of video market development for EMEA. In her role, Austin will accelerate the development and deployment of Xandr video-first propositions for broadcasters, publishers, marketers and agencies.

Impact has announced the creation of a chief partnerships officer role within their organisation. Michael Head, former general manager of the Impact Partnership Cloud™, was promoted to the role. The firm also announced the appointment of Rob Perdue, former COO & board member of The Trade Desk, to Impact’s board of directors.

Silverbullet has recruited digital marketing expert Marco Godina, as senior vice president of product. Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, having previously held roles at Bluekai, Razorfish and, latterly, the Oracle Bluekai DMP.

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