Following weeks of heated debates and deliberation on the judging panel over this year’s amazing selection of entries, we’re excited to announce the official 2020 Performance Marketing Awards (PMA) shortlist.

Taking us into the new decade, this year’s selection really stood out as campaigns demonstrated both excellence and innovation within the performance marketing channel. Each showcased smooth cross-channel communication, excellent implementation of data and innovative uses of emerging technologies within campaigns. 

“Judging this year was made really difficult due to the high standard of the award entries.  Our industry continues to innovate and this was evident in both entries from smaller companies and agencies as well as the large blue-chip companies,” said Caroline Mulvihill, founder of Caroline Consults.

“This was my first time judging the awards and it was a real privilege to see all the fantastic work from across the industry. The award submissions are a testament to all the hard work, dedication and innovation from some of the best talent, brands and partners around. Well done to all involved, you should be very proud!” said Christiana Kyriakides, head of performance marketing at

See who made the shortlist for this year’s PMAs.

Channel & Campaign Awards

Starting with the Channel and Campaign Awards, which includes two new categories Best Programme Launch or Migration and Best Price Comparison Website Strategy. For the former, the likes of CJ AffiliatePartnerizeImpactRakuten Advertising and ThoughtMix have been shortlisted whilst and Optimise Media made the cut for the latter.

For Best Lead Generation Campaign, a fresh collection of entrants made the shortlist including Perform(cb)Pufferr and Dentsu Aegis Network in addition to Inflecto MediaThe Groupon Reach Network and Wavemaker. For Best Paid Search, newcomers FountainNavigate DigitalVodafone and Zenith Media made the cut amongst others.

In the most entered category of the awards, Best Use of Data, the likes of CapitifyOMD UKMedialab Group and NMPi by Incubeta made the shortlist as well as MerkleAwin and CJ Affiliate. Meanwhile, in two big categories: Best Managed Affiliate Programme (Enterprise Level and SME)AwinCJ AffiliateRakuten AdvertisingWebgains and Impact are featured alongside new companies Havas MediaSilverbeanSummit Media and ThoughtMix.

Best Affiliate Marketing Innovation sees Envolve TechSmarter Click and Soreto compete with heavyweights AwinPartnerize and Impact for the top prize. Meanwhile, Global Savings GroupiProspectOctagon and Planit made the shortlist for Best Content Marketing Campaign and Ball Street NetworkCult BeautyPHD UK and The Corner for Best Influencer Marketing Campaign respectively.

Most Creative Performance Marketing Campaign includes RocketMillCHSMerkle and Navigate Digital whilst Premier League stars Chelsea FCTMW UnlimitedHome Marketing Ltd and more compete for Best Integrated Performance Campaign.

Best Brand Engagement Campaign includes XaxisBall Street Network and Wavemaker go head-to-head with The Groupon Reach Network and Awin for the category price whilst for the ever-popular Global ExcellenceHoneyPlanitNMPi by Incubeta in addition to AwinRakuten Advertising and The Groupon Reach Network are shortlisted.

Vertical Awards

Over to the Vertical Awards and starting with another new category, Best Fashion, Health and Beauty Campaign, which sees finder.comAcquire Performance MarketingRakuten Advertising and more shortlisted. 

In another big one for Best Retail and E-Commerce CampaignStellar SearchRevLifterPropellement LTD and OMD UK amongst others made the shortlist whilst ImpactHSBC UKiProspect and Zenith UK compete for Best Finance Campaign.

Best Technology and Telecoms Campaign and Best Travel, Leisure and Lifestyle Campaign respectively sees SageEssence Global and Manning Gottlieb OMD in addition to The Kite FactoryUniqodoInfinity and more shortlisted.

Industry Awards

Lastly, into the Industry Awards, which includes staple categories Best Performance Marketing Technology, Most Effective Agency and Best Team in Performance Marketing in addition to new ones: Community Hero and Best Customer Conversion Platform. For the former, ImpactNMPi by Incubeta and The Groupon Reach Network are shortlisted whilst for the latter, the likes of HoneyEnvolve TechRevLifterSmarter ClickUniqodoAcquire Performance Marketing and Global Savings Group are all shortlisted.

Voting open for Industry Choice and Rising Star

Alongside the shortlist reveal, the voting to determine the winners of the Industry Choice and Rising Star categories are now open. 

As per previous years, these include Publisher’s Choice of Network and Industry’s Choice of Publisher, which sees 2CheckoutAwinCJ AffiliateRakuten Advertising and Skimlinks shortlisted for the former and Latest Deals LtdQuidco, TopCashbackSmarter Click and Global Savings Group shortlisted for the latter.

This year’s Rising Star features a selection of exceptional individuals who are making waves in the world of performance marketing, featuring Awin’s Stephen ShortArtefact’s Bobby GrayCJ Affiliate’s Kaleesha Rajamantri and PerformanceIN 50 Ones to Watch stars Paul Riera Lop (Webgains) and Bryony Smith (Optimise Media) respectively.

For the Industry Choice voting, we will only accept one vote per company, so please ensure you have permission to vote on behalf of your team. For Rising Star, there are no voting limitations.

Congratulations to all those shortlisted! You can view the full list and vote for your industry awards winners via the PMA website.