We’re delighted to welcome back our round-up column Account Moves and Wins, where we collate account news within the digital and performance marketing sector from the past month.
This month’s column includes moves and wins from December 2019, featuring Impact, Visualsoft, Mindshare and more.
Leading baby goods and clothing brand, Nûby UK, has appointed Visualsoft to take the business through to the next stage of its ‘growth spurt’.
Merkle has won the global media partner account for global recruitment company PageGroup.
After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency, beating Zenith to the account.
Mindshare has also been selected as the media partner for Ceva Animal Health following the agency’s appointment by Ceva in the US and France.
In the EMEA region, Impact announced more account additions including Eve Sleep, Fit Track, LetsGetChecked, Luxon Pay, Revolut, TransferGo, TUI, and Virgin Experience Days.
Grey Europe has won the global brief account for Carlsberg Alcohol-Free Beer.
The new Sydney brand of UK partnership marketing agency Silverbean has landed accounts for male fashion retailer M.J. Bale and innovative period pants label Modibodi.
Impact announced several account additions in APAC for Booktopia, Canva, Decathlon China, Globalegrow and Razer.
Consumer goods brand Reckitt Benckiser has entrusted its Indian media account to Dentsu X, moving from incumbents IPG with effect from January 1.
North America wins
Publicis Groupe has been in discussions with GlaxoSmithKline to handle all Pfizer consumer healthcare media.
In the US region, Impact announced further account additions for Easyship, Fanatics, Fareportal, Helix Sleep, Smile Direct and Walmart.