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PILIVE19: Jason Akatiff on Media Buying for Affiliates and Next Steps for the Channel

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PerformanceIN spoke to A4D CEO Jason Akatiff following his Keynote session at PI LIVE 2019. We discuss the future opportunities surrounding media buying for affiliates in addition to where the affiliate channel is heading and best practice to executing campaigns effectively.

After 14 years working in affiliate marketing, Jason Akatiff now invests his time into analysing market trends to create the future growth strategy for A4D as the firm's chief executive officer.

One thing Akatiff truly believes in is building solid and sustainable businesses with long term value. From his experience of witnessing people try and make a quick buck in the affiliate world versus building something of true sustained value; his mission is to work with and grow people who share his vision of building sustainable, compliant, and long term performance businesses.

With this in mind, it was a pleasure to have Akatiff host his Keynote session How to Tap into the Best Media Buyers in the World Without Losing Your Ass! at PI LIVE this year, discussing the future opportunities surrounding media buying for affiliates. We spoke to the man himself to delve deeper into the topic as well as where affiliate marketing is heading globally into 2020 and best practice for marketers to ensure they execute programs effectively.

Watch the interview above and catch up with all our highlights from PI LIVE 2019.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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