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#PILIVE19: Marketing Town on Transition, ITP and State of Performance Marketing

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As a premier sponsor at PI LIVE 2019, we spoke to Marketing Town head of sales & client services Joe Ward on the company's transition as they celebrate five years, in addition to the impact surrounding ITP & GDPR and the state of performance marketing heading into 2020.

Marketing Town is a next-generation marketing technology company that tracks, analyses and optimises performance marketing campaigns for some of the world's leading brands.

With 2019 marketing the company's fifth anniversary, having started as Tech Essence, it was the perfect opportunity for Marketing Town to showcase their worth at PI LIVE this year as premier sponsor.

In light of recent developments and growth plans for 2020, we interviewed Joe Ward, head of sales & client services to discuss the firm's transition in addition to the impact surrounding ITP & GDPR on affiliate and the state of performance marketing heading into 2020.

Watch the interview above and catch up with all our highlights from PI LIVE 2019.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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