Marketing Town is a next-generation marketing technology company that tracks, analyses and optimises performance marketing campaigns for some of the world’s leading brands.
With 2019 marketing the company’s fifth anniversary, having started as Tech Essence, it was the perfect opportunity for Marketing Town to showcase their worth at PI LIVE this year as premier sponsor.
In light of recent developments and growth plans for 2020, we interviewed Joe Ward, head of sales & client services to discuss the firm’s transition in addition to the impact surrounding ITP & GDPR on affiliate and the state of performance marketing heading into 2020.