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#PILIVE19: Groupon Reach Network on Consumer Behaviour and the Voucher Ecosystem

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PerformanceIN caught up with Clare Gore and Dan Watt from The Groupon Reach Network who was headline sponsor at PI LIVE 2019. Watch the interview as we discuss their research on consumer behaviour and the voucher ecosystem.

It was a pleasure to have the Groupon Reach Network as headline sponsor at PI LIVE this year. The team was a force throughout the two-day conference as they shared their successes and industry research into the progression of voucher codes and consumer behaviour in today's world of affiliate and performance marketing.

That being said, we had the chance to meet up with general manager, coupons international Clare Gore and general manager, coupons UK & IE Dan Watt to discuss the key takeaways from their research, recap on the acquisition of vouchercloud and how consumer purchasing behaviour will change in the next 12 months.

Watch the interview above and catch up with all our highlights from PI LIVE 2019.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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