It was a pleasure to have the Groupon Reach Network as headline sponsor at PI LIVE this year. The team was a force throughout the two-day conference as they shared their successes and industry research into the progression of voucher codes and consumer behaviour in today’s world of affiliate and performance marketing.
That being said, we had the chance to meet up with general manager, coupons international Clare Gore and general manager, coupons UK & IE Dan Watt to discuss the key takeaways from their research, recap on the acquisition of vouchercloud and how consumer purchasing behaviour will change in the next 12 months.