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#PILIVE19: CJ Affiliate on Acquisition and Measuring Affiliate Customer Value

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PerformanceIN spoke to CJ Affiliate business operations director Siobhan (Chev) Williamson and account director Blair Birmingham at PI LIVE 2019 to discuss the company's recent acquisition by Publicis Groupe and the importance of measuring affiliate customer value.

By far one of the stand out sessions at PI LIVE 2019 was the main stage sessionMeasuring Affiliate Customer Value. The What. The Why. The ROI where CJ Affiliate business operations director Siobhan (Chev) Williamson and account director Blair Birmingham discussed what customer value truly meant for the affiliate channel, sharing actionable tips to businesses to ensure clarity into the right value of each affiliate partner.

Following the insightful session, we caught up with both Chev and Blair to discuss the key takeaways from the talk as well as the company's biggest highlights, including being acquired by Publicis Groupe and finally their future plans for 2020.

Watch the interview above and catch up with all our highlights from PI LIVE 2019.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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