By far one of the stand out sessions at PI LIVE 2019 was the main stage session Measuring Affiliate Customer Value. The What. The Why. The ROI where CJ Affiliate business operations director Siobhan (Chev) Williamson and account director Blair Birmingham discussed what customer value truly meant for the affiliate channel, sharing actionable tips to businesses to ensure clarity into the right value of each affiliate partner.
Following the insightful session, we caught up with both Chev and Blair to discuss the key takeaways from the talk as well as the company’s biggest highlights, including being acquired by Publicis Groupe and finally their future plans for 2020.