Following an outstanding run in 2018, this year’s Digital Disruptors Programme Final returned to the main stage at PI LIVE in a bid to find the next big idea and inspire the next generation of digital marketers.
The final marks the culmination of the annual programme, which has once again given an eager group of young London-based people direct access to some of our industry’s smartest brains and businesses through a structured series of workshops and mentoring over the summer months.
Co-ordinated by Tina Judic and Julie York in memory of one of our most exuberant digital marketers Nicky McShane, Digital Disruptors is all about supporting and nurturing our next generation of digital pioneers. Its aim is to show them the many options digital provides as a career choice and to also empower them to think dynamically about the opportunities it brings to our everyday lives.
The Dragons’ Den-style final saw four teams of young digital marketers battling it out to showcase their own digitally disruptive thinking for a chance to be crowned the 2019 winner of the McShane Young Digital Disruptor Award. The teams were tasked with creating a social or video channel that has a purpose and/or a message behind it.
This year’s programme has been supported by Snap, Facebook, Awin, Universal McCann, MTV Breaks, Found, Button, Soreto, Impact, Optimus and Reverse Media Group. The teams had eight minutes each to present their ideas to a panel of judges, which featured Awin’s CEO Mark Walters, ex-Havas boss Paul Frampton, The Social Element’s CEO Tamara Littleton and Hannah St Paul, Snap’s head of client partnerships.
Winners – Change3
After a thrilling hour of presentations and discussions, the winning team was chosen by the Dragon’s Den judges. Team members Change3 were crowned the winners for their authentic video channel. The message drew inspiration from their personal experiences of knife crime whilst raising awareness of the topic which has hit the headlines in the last 12 months.
With such great response and feedback to all involved in the Digital Disruptors programme, PerformanceIN and the organisers had the chance to speak with the winners to find out more about their idea and highlights of taking part. Watch the video interview below.
Support the programme
The Digital Disruptors programme is solely funded by industry donations and both Tina and Julie would love to hear from other digital brands and individuals who would like to get involved in structuring and supporting the 2020 programme.