What are you most looking forward to at PI LIVE this month?
Simon Bird: We are super excited to be exhibiting and sponsoring the number one conference for Performance and Affiliate Marketing. It’s a great opportunity for the team to learn about new trends within the industry. Plus, it’s always fantastic to meet with our clients and prospects in one place.
RevLifter is taking part in “8-minute insights” session on Day 2. What are the key takeaways for this session?
SB: Our Head of Business Development James Maley will be participating in this session. He’ll be talking about how we define personalisation at RevLifter; from contextual to behavioural and even user-led personalisation. Plus, he’ll be discussing the importance of aligning advertiser goals with customer needs. Taking the audience through real examples of how to use real-time personalisation to meet specific goals.
As well as taking part in two speaking sessions, you are also exhibiting. Are you doing anything special at your stand?
SB: Pop by our stand and speak to the team about the ways you can use real-time personalisation within your marketing strategy. We are bringing along a prize wheel, you simply have to ‘spin to win’! You could be walking away with a number of exciting prizes including a trendy RevLifter tote bag!
What unique offering do you bring to the table that other affiliate publishers don’t offer?
SB: What makes RevLifter truly unique lies within the incentivisation process and our ability to deliver real-time personalisation deals based on what our technology can glean from the live basket. We focus on understanding our client's goals; this can range from gaining new customers, increasing AOV and conversion rates to growing market share.
We are able to deliver incentives which create incremental value by assessing the advertisers' specific needs. Our products are tailored to you.
Finally, what do affiliates need to do to be successful in 2020?
SB: Firstly, the most successful affiliates are those who are able to react to changes in consumer behaviour in real-time. There definitely needs to be a shift from chasing volume-based promotions to delivering personalised offers specific to different customer scenarios. Secondly, using automation to identify actionable insights and reduce administration as much as possible. Creating time to focus on the human side of Affiliate Marketing. Finally, no matter what, don’t forget about the consumer.