Digital marketing agency Croud has unveiled its global marketing, consulting and technology platform, offering unparalleled expertise to in-house marketing teams when it comes to targeting new customers, enhancing programmatic buying/bidding and more. The launch of the platform follows the news of Serpico as the first Google Marketing Platform partner in 2019.

Combining the best tech and tools with access to Croud’s global, on-demand network of digital marketing resource and expertise, Serpico is a new and unique solution designed with the modern marketer in mind, empowering in-house teams to take control of campaigns and develop specialist teams in house. Serpico provides support and insight in real-time, and delivers impressive international reach for marketing campaigns across 175 markets and 86 languages.

In-house a growing trend

A recent survey from the ANA found that nearly 80% of its members have an in-house agency, a substantial increase since 2013 when it was around 58%. The two biggest challenges that faced in-house agencies overall were both related to growth; identified as ‘managing workflow’ and ‘efficiently managing resources’. Another study from the IAB found that over three quarters (86%) of brands in Europe that buy ads programmatically are adopting programmatic in-housing, either completely or partially.

Digital marketing agency Croud has invested £2 million into developing Serpico. The platform audits and benchmarks a business’ digital activity, providing prioritised recommendations to improve performance, along with monitoring and alerts to prevent mistakes and keep a business ahead of the competition. It also offers access to Croud’s 2,300-strong network of talent, finding the right person for the right job at the right time.

“Being an in-house marketer is a fantastic job, but like any other role it has its challenges – from pressure on resource to a diversity of skills required, to lack automation – and this is why we’re launching Serpico. It is total serendipity that at the same time we have been named the first new Google Marketing Platform Partner in 2019,” commented Luke Smith, CEO of Croud.

“This programme only reopened two months ago and it’s a testament to the Serpico team that we were able to push through a process that was expected to take six months in just six weeks. This is just the start – we will be launching the technology side of our platform over the coming months – allowing teams access to tools, technology and our network of talent to help develop their digital presence.”

As the first Google Marketing Platform partner to go to market in 2019, Serpico has been carefully vetted to meet rigorous qualification standards and is fully certified to support a business to make their campaigns a success. The Google Marketing Platform partnership – encompassing everything from tech set-up to training and consultancy – is Serpico’s first offering, with further tools and specialisms set to be added in the coming months.