Amid a busy few days for Google, the tech giant is stepping up its e-commerce game with the launch of its tool to help retailers improve their online and omnichannel customer experience.
The tool, known as Grow My Store, scores retailers’ websites and generates bespoke reports with recommendations to help brands improve the overall online experience they offer in addition to growing their business. Recommendations could include clear pricing and intuitive navigation, personalising the experience for shoppers, providing live chat support or making sure the site is mobile-friendly. Grow My Store tests retailers against up to 22 metrics based on in-depth studies into customer experience best practices.
Retailer recommendations in the Grow My Store tool are market specific and based on country-level research.
The tool will be available in the UK, France, Germany and Spain with other European countries to follow later this year.
More demand from consumers
Grow My Store was created in response to consumers now demanding more information and services they would expect from retailers online.
Building on the success of the International Growth platform Market Finder, a free tool which helps brands to go global by guiding them along the export journey step by step, it became clear that a similar tool would be helpful for retailers. Grow My Store will also direct users to relevant Google products and services that can move their business to the next phase of growth.
“For retailers of all sizes, their website is their digital flagship store, so Google wants to help retailers to make their online and omnichannel customer experience as appealing as possible to customers. That’s why we have built a tool that brings together all this valuable insight into one place and then uses that insight to create bespoke recommendations for retailers providing clear support and advice,” said Fionnuala Meehan, VP EMEA, Google Customer Solutions.