Global affiliate network Awin has today (March 13) released the third edition of its inaugural analysis report, ‘The Awin Report’, which provides a comprehensive overview of the current landscape of the affiliate channel and why its inherent diversity is an antidote to the issues currently plaguing digital advertising industry today.
The report, which is available to download here, features commentary from a wide representation of companies from the affiliate marketing industry, all of which reveal a number of key stats and trends emerging from the channel. For instance, there was an estimated return of 16 to one for advertiser spend in the affiliate channel last year.
Additionally, the report features several case studies showcasing affiliate campaigns that delivered powerful results with brands including the BT Group, Sephora, HP and The Hut Group. Coupled with thought leadership essays written by experts on topics such as influencer marketing and regulation, The Awin Report 2019 provides a comprehensive and essential guide for partners alike, displaying a realistic outlook of the growing and challenging trends of the industry.
“Following a turbulent 2018 with digital scandals and data privacy dilemmas dominating the headlines, more than ever brands are in need of a marketing channel that offers stability, transparency and guaranteed return on investment. Likewise, the dangers of Facebook and Google duopoly in advertising were brought to the forefront of both advertisers and consumers minds,” commented Awin’s global client strategy director, Kevin Edwards.
“As the number of affiliate partnerships continues to grow, the industry provides a healthy antidote to increased advertising homogeneity through the breadth and diversity of deeply forged partnerships. We hope the report provides a clear indication of the channel’s ability to be a trusted custodian of precious marketing budgets.”
The Awin Report 2019 is available to download for free via the Awin website.