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SEA Online Cashback Platform RebateMango Acquires DeeDee Cashback
APAC

SEA Online Cashback Platform RebateMango Acquires DeeDee Cashback

PerformanceIN

The acquisition will bring RebateMango’s total user base to over one million across Southeast Asia region.

Southeast Asia loyalty platform and online cashback website RebateMango.com has reportedly acquired DeeDee Cashback in Thailand. The transaction details were not disclosed. 

According to a statement, the acquisition will bring RebateMango’s total user base to over one million across Southeast Asia region. The company currently has a strong presence in Malaysia and Singapore, in addition to Thailand, where it was launched less than a year ago. 

The potential merger will also allow RebateMango to cover almost 10% of active e-commerce shoppers in Thailand.

“This is a really exciting opportunity for us to significantly expand our user base and push forward with our growth and development plans. DeeDee Cashback has done a fantastic job of growing their business since launch and we look forward to giving their users access to our many deals, offers and choice of rewards available through RebateMango’s web and mobile platforms. We will also continue to focus on our product offering to enable users to save in more places than ever," commented Jesper Kauth, co-founder of RebateMango on the announcement.

DeeDee Cashback was the first cashback site to be launched in Thailand. RebateMango.com currently has over 300 local and international merchants on its platform. 

“After speaking with Jesper and the team about a collaboration it was clear that our paths were aligned and therefore made perfect sense to join forces. We really look forward to being part of a larger regional team to push the business forward even more,” added Anthony Quinn, founder, DeeDee Cashback.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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