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Global Savings Group Acquires Money Saving Browser Extension Pouch

Global Savings Group Acquires Money Saving Browser Extension Pouch

PerformanceIN

Global Savings Group has acquired free shopping tool Pouch as part of the firm’s white label offering for publishers in multiple markets.

Pouch, the UK-based money saving browser extension, has been acquired by Global Savings Group for an undisclosed amount. The Pouch team will join Global Savings Group as part of the merger, with founders Ben Corrigan, Jonny Plein and Vikram Simha continuing to work on the platform’s global products leads.

The London-based startup is mostly known for its free shopping tool that automatically alerts buyers to working voucher codes as they visit over 3,000 UK e-commerce sites. The Pouch browser extension is available on Chrome, Safari and Firefox. Last year, the company appeared on BBC’s Dragons’ Den and received investment offers from every one of the Dragons on the panel, which is quite a rare occurrence. In the end, the deal split between three Dragons fell through and Pouch looked for investment elsewhere. Pouch went on to win the MassChallengeUK2016 accelerator programme award and then joined the Huckeltree Alpha Programme in 2017 and the Natwest Entrepreneur Accelerator programme in 2018.

White label offering for publishers

The acquisition of Pouch will make an excellent addition to Global Savings Group’s fast-growing team. Global Savings Group will improve Pouch’s proposition and incorporate their technology as part of the white label offering for publishers in multiple markets. Global Savings Group operates over 100 digital assets for leading publishers across the globe, which includes websites for Metro and Daily Mail to help them monetise by delivery inspirations, recommendations, deals and discounts to consumers.

"We know how frustrating it can be to spend ages looking for voucher codes and never knowing if you got the best deal. Pouch allows our users to shop with the confidence that they are always getting the biggest saving, without wasting time searching for deals across the internet" said Pouch co-founder Ben Corrigan.

"We are incredibly excited to join the Global Savings Group family and continue to improve our products and build new tools that help people save time and money when shopping online," he continued.

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Joele Forrester

Joele Forrester

Joele is a journalist at PerformanceIN reporting news from the world of performance marketing, while also reporting live at events, writing feature articles and interviewing key industry players.

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