Global media platform Teads has announced its official partnership with advertising tech platform, Adform. Teads will now have a direct integration with Adform’s programmatic buying platform, which will enable Adform’s agencies and advertisers to access Teads’ quality cross-screen outstream inventory through an exclusive marketplace with some of the world’s largest quality publishers.
This new integration meets the demand for advertisers now wanting outstream to be easily available programmatically. Outstream is now the most popular digital video ad format in the UK – now accounting for 52% of all video ad spend – and new forms of inventory will be accessible to Adform buyers in Europe, North America, MENA and APAC.
“We’re delighted to broaden the scale of Teads’ premium inventory through our integration with Adform. As one of the exclusive RTB buying platforms connected to Teads inventory, advertisers and agencies will have access to the world’s best quality publishers through Adform, so they can be confident their ads will appear in viewable, brand-safe environments,” said Hugues Templier, EMEA programmatic business development director at Teads.tv.