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Teads and Adform Join Forces to Guarantee Premium Programmatic Outstream

Teads and Adform Join Forces to Guarantee Premium Programmatic Outstream

PerformanceIN

Teads and Adform unify to guarantee brand-safe placements through programmatic advertising by opening up Teads' premium publisher network to Adform.

Global media platform Teads has announced its official partnership with advertising tech platform, Adform. Teads will now have a direct integration with Adform’s programmatic buying platform, which will enable Adform’s agencies and advertisers to access Teads’ quality cross-screen outstream inventory through an exclusive marketplace with some of the world’s largest quality publishers.

This new integration meets the demand for advertisers now wanting outstream to be easily available programmatically. Outstream is now the most popular digital video ad format in the UK – now accounting for 52% of all video ad spend – and new forms of inventory will be accessible to Adform buyers in Europe, North America, MENA and APAC.

“We’re delighted to broaden the scale of Teads’ premium inventory through our integration with Adform. As one of the exclusive RTB buying platforms connected to Teads inventory, advertisers and agencies will have access to the world’s best quality publishers through Adform, so they can be confident their ads will appear in viewable, brand-safe environments,” said Hugues Templier, EMEA programmatic business development director at Teads.tv.

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Joele Forrester

Joele Forrester

Joele is the latest recruit for the editorial team at PerformanceIN, and reports on the latest day-to-day news updates from the world of digital marketing, while also carrying out social media promotion, live reporting of events, writing feature articles and interviewing key industry players and stakeholders.

Joele enjoys living in Bristol and often returns to her Devon roots to enjoy the great outdoors. After graduating with a publishing and creative writing degree, Joele began her career in lifestyle publishing. She is now looking to hone her digital publishing and marketing skills at PerformanceIN.  


 

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