PerformanceININside Performance Marketing
PerformanceIN 50
 Performance Marketing Awards 2019
Regular Entry Deadline: 25 January
Download Your Entry Kit
AppNexus Unveils Buyers Fee-Transparency Supply-Side Platform

AppNexus Unveils Buyers Fee-Transparency Supply-Side Platform

PerformanceIN

AppNexus brings buyers visibility into technology fees with the industry’s first fee-transparency supply-side platform.

Transparency in the digital advertising industry has been under scrutiny this year and one particular area that has sparked concern within the industry is the ad tech tax. Today (December 12), AppNexus, a Xander company, announced the industry’s first fee-transparency supply-side platform (SSP) to give buyers an unprecedented level of visibility into technology fees. It will help them make informed decisions about where to spend their money, and who with. 

By revealing tech fees, AppNexus hopes to instil further trust in the programmatic ecosystem. 

Putting trust in programmatic

It all began in Q4 2017 when the company approached direct publisher clients to offer transparency with their technology fees to their buyers. These client agreements now represent 82% of transactions on direct sellers in the US and 58% globally.

“Through our policies and partnerships, AppNexus is leading the charge to give advertisers increased transparency in the global marketplace. We want our buyers to know that when you transact on AppNexus supply, you have visibility into your working media dollars,” said Ryan Christensen, SVP of product at Xander. 

Buyers can currently see seller technology fees on the AppNexus platform through third-party reporting and it gives marketers and agencies the ability to monitor and make informed decisions about their media spend. 

“We appreciate and commend AppNexus’ commitment to improving the advertising industry,” said Alec Greenberg, VP of partnerships at Amino Payments. “As a member of Amino’s transparency network, AppNexus enables us to provide impression-level financial transparency in real-time so that marketers can advertise more efficiently and effectively.”

Continue the conversation

Have something to say about this article? Comment above, share it with the author JoeleForrester or directly on Facebook, Twitter or our LinkedIn Group.

Joele Forrester

Joele Forrester

Joele is the latest recruit for the editorial team at PerformanceIN, and reports on the latest day-to-day news updates from the world of digital marketing, while also carrying out social media promotion, live reporting of events, writing feature articles and interviewing key industry players and stakeholders.

Joele enjoys living in Bristol and often returns to her Devon roots to enjoy the great outdoors. After graduating with a publishing and creative writing degree, Joele began her career in lifestyle publishing. She is now looking to hone her digital publishing and marketing skills at PerformanceIN.  


 

Read more from Joele

You may also like…