Today (November 7), marketing technology company Impact further extends its global footprint in APAC with the launch of its new office in Singapore, providing digital marketers from global Fortune 100 brands that operate there as well as regional brands, access to its global marketing platform, which includes products for fraud protection, marketing attribution and analytics.
In addition, Antoine Gross joins the company as the region’s first country manager for Southeast Asia and brings with him 15 years of experience from several digital and marketing companies.
“The appointment of Antoine and Impact’s further expansion throughout APAC demonstrates our commitment to servicing brands with localised success infrastructure across a global footprint. Think global, act local is our mantra,” said Adam Furness, APAC managing director at Impact.
When talking about the expansion, Furness said: “there is so much demand and opportunity in SEA for our offering that opening an office in Singapore was a very natural next step.”
“Mobile usage in Southeast Asia is set to continue growing at a phenomenal rate. In such context the digital marketers of the region are in constant need of technologies which tackle the new challenges this trend brings,” said Antoine Gross, SEA country manager at Impact.
The expansion follows the announcement of Impact’s Nordics office opening earlier this month.
“At Impact, we’re committed to growing our clients’ businesses globally and that means supporting our customers everywhere they conduct their business. This is why we continue to invest in our leading marketing technology platform and people around the world,” commented David A. Yovanno, CEO of Impact.